It may be a long way to the top if you wanna rock and roll, but the route is shorter if you want to get Twitter followers. At least if you are swedish and have a history with death metal.
Which swedish band have the most followers by far? If you are a mainstream metal bloke like me, you’ll be surprised over the answer. Take a look at the chart below.
Twitter is another piece of evidence that it’s the swedish death metal bands, or at least bands with death metal roots, that are the popular bands around the globe.
Obviously it’s not the mainstream or heavy metal metal bands that metal heads go for in the first place. It’s the bands that is, or has been, kind of extreme in some sense or another that really is hot on twitter.
The whole list:
|1. Amon Amarth||447 500||1 961|
|2. In Flames||329 000||7 567|
|3. Arch Enemy||300 600||7 219|
|4. Messhuggah||242 500||1 333|
|5. Opeth||177 100||1 417|
|6. Ghost||143 200||1225|
|7. Entombed||142 000||704|
|8. Sabaton||114 900||27 800|
|9. Hammerfall||84 100||8 100|
|10. Yngwie Malmsteen||68 800||9 499|
|11. Soilwork||68 400||2 514|
|12. Therion||58 000||446|
|13. Dark Tranquillity||42 300||310|
|14. Amaranthe||34 100||2 778|
|15. Pain||27 500||639|
|16. Avatar||24 900||1 137|
|17. Candlemass||23 800||415|
|18. Hypocrisy||17 800||410|
|19. Europe||17 800||626|
|20. Graveyard||11 600||677|
|21. At the Gates||11 300||1 630|
|22. Mustasch||8 664||1 300|
|23. Witchcraft||5 645||134|
|24. Pain of Salvation||5 701||212|
|25. Evergrey||5 127||6 127|
Regarding non extreme metal genres, well, some do ok, but it’s not a global mass movement of popularity, at least not on Twitter.
One exception seems to be the power metal band Sabaton. Power metal giants Blind Guardian has 94 100 followers and Helloween 72 200 followers, but Sabaton has 114 000.
What lies behind the successful strategy of Amon Amarth? Is it about popularity only or a smart twitter-strategy? After a bit of research I think it’s both: they are one of the most popular swedish metal bands on Spotify, and they tweet a lot. And of course, they surf on the big wave of the neverending interest in vikings in the popular culture.
Twitter is of course only o snapshot of one of the socurces and signs of global internet popularity. But take a brief look at Spotify-plays and you’ll see that there is, probably, a strong correlation between Twitter popularity and poplarity in general.